This winter has bought some beautiful moody skies to Sydney which not only allows even light to fall on the model, but also allows for some cracker moodscapes. I had model Kristen Parlevliet come to Sydney from Melbourne and we created some great images. So first to the #moodscape! I was feeling sad as a creative project of mine had just finished due to the incorrect logistics forecasting (yes…not my strength, as a photographer). So I wanted to create an image that showed how I was feeling. This was a first for me as I usually would just create “beautiful images,” and not think through the mood I was in. However I was very aware of this and wanted to channel this sad feeling in my images. So this is the finished product: Kristen has the most AMAZING smile that makes anyone feel happy, just by being around it. So I also created some beautiful shots showing her great personality. I just waited until I was in a better mood
Kate Branch: CMO (Chief Marketing Officer) and Creative. Kate Branch is Chief Marketing Officer at Emerald City Hotels. Kate plays a vital role in a company's growth that range from creative influence to business strategy. Kate embodies the fusion of marketing, behavioural psychology, photography and social media strategy, making her an indispensable asset when seeking to enhance a company’s digital presence.