Hello, fellow hoteliers and photography enthusiasts! I’m Kate, your guide to enhancing your property’s appeal through stunning iPhone photography. Join me as I share insights from my journey as a photographer and social media manager at Emerald City Hotels. In this article, we’ll delve into the power of visual content in the hotel industry and explore practical tips for taking professional-quality photos using just your smartphone. Image credit: Kate Branch Visual content: A gateway to guests’ hearts Visual content is a catalyst for converting potential guests into loyal patrons. Research shows that images wield immense influence over the decision-making process. Inspired by Airbnb co-founder Brian Chesky’s wisdom, I’ve crafted a strategy to categorise images into three compelling themes that resonate with travelers worldwide. Experiencing other cultures: Travellers seek unique experiences. I once captured kangaroos sunbathing by a man-made lagoon at Sanctuary Cove. While the scene
Kate Branch: CMO (Chief Marketing Officer) and Creative. Kate Branch is Chief Marketing Officer at Emerald City Hotels. Kate plays a vital role in a company's growth that range from creative influence to business strategy. Kate embodies the fusion of marketing, behavioural psychology, photography and social media strategy, making her an indispensable asset when seeking to enhance a company’s digital presence.