Published in First Class Magazine From Pixels to Places: The Evolution of Travel Through Social Media Kate Branch From Pixels to Places: The Evolution of Travel Through Social Media In today’s digital age, where our lives are increasingly intertwined with screens, social media has undeniably transformed the way we experience and perceive travel. As a photographer and social media manager in the travel and hospitality industry, Kate has had a front-row seat to witness this remarkable evolution. The Visual Temptation: Instagram-Worthy Destinations The Maldives by Kate Branch Social media has revolutionised travel is by turning destinations into visual temptations. Instagram has emerged as a powerful tool with its emphasis on striking visuals elevating certain locations to ‘must-visit’ status purely based on their photogenic qualities. For instance, the enchanting Santorini, Greece, boasts over 5.7 million hashtags on Instagram as of my last research in September 2022. This picturesq...
Kate Branch is a Chief Marketing Officer and Photographer who resides in Sydney. Kate Branch has two university degrees. A Bachelor (BFA) of Fine Art where she majored in Photography and a Master (MA) of Art Therapy (Fine Art and Psychodynamics). But her ultimate teacher has been travel. Kate contributes the photographs and videos she captures worldwide to Adobe, Pexels and Unsplash.