Social Media Management

Instagram is now hiding the number of likes you receive. What a wonderful move for social media managers and content creators focused on engagement with your community.

Instagram is about sharing your story and how you give value to your community. Not about how popular you are. That is all smoke and mirrors. I approach my clients Instagram's like I approach my own.

Tell your story and there will be a community out there that will resonate with you. And most of all ENGAGE back. When people like your content go and check out who they are. What’s their story. Start the relationship.

Kate Branch Xx

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Jean Claude and Kate Branch at Kirribilli house

As a mother of two nothing is more important to me than our children. My husband Jean-Claude and I attended a fundraiser at Kirribilli house that raised money for five wonderful children charities. We were honoured to personally meet The Honourable Malcom Turnball, Prime Minister of Australia and his amazing wife Mrs Lucy Turnball. Jean-Claude and I were also honoured to listen to the address of the Honourable Dame Marie Bashir who also supports these charities especially Central Coast Kids in Need. Once again her Excellency Dame Marie Bashir said that children are the most precious resource we have. And that is very true. We are very thankful to attend such an amazing evening. Below are the amazing charities that funds were raised for. http://www.bearcottage.chw.edu.au/ Bear Cottage is the only children’s hospice in NSW, one of only two in Australia, and the only one in the world affiliated with a children’s hospital. We provide support, r...

Capturing excellence: Mastering iPhone photography for hospitality

Hello, fellow hoteliers and photography enthusiasts! I’m Kate, your guide to enhancing your property’s appeal through stunning iPhone photography. Join me as I share insights from my journey as a photographer and social media manager at Emerald City Hotels. In this article, we’ll delve into the power of visual content in the hotel industry and explore practical tips for taking professional-quality photos using just your smartphone. Image credit: Kate Branch Visual content: A gateway to guests’ hearts Visual content is a catalyst for converting potential guests into loyal patrons. Research shows that images wield immense influence over the decision-making process. Inspired by Airbnb co-founder Brian Chesky’s wisdom, I’ve crafted a strategy to categorise images into three compelling themes that resonate with travelers worldwide. Experiencing other cultures: Travellers seek unique experiences. I once captured kangaroos sunbathing by a man-made lagoon at Sanctuary Cove. Wh...

Photoshoot promoting shopping: Not a hard task

Last week I was photographed for my local paper the Mosman Daily. It was promoting shopping locally in the area of Neutral Bay. Personally it is not a hard sell to shop and eat locally. I have always promoted the local community because it is very imporant. You can sit on blogger and twitter all day long- but you cannot have a coffe with your social media. As much as online is imporantant- we must not forget to get amoungst our local communities. Thats why Google+ is a great new tool. It supports local communities and buisnesses. I have my photography buisness advertised on Google+ and it allows me to see other small buisness around my area. Social media should enhance your engagment. Ideally your first port for a social life should be your community. And whats not to like. Shopping, eating out. Yes please. You can read the article here. http://www.dailytelegraph.com.au/newslocal/north-shore/mrs-globe-australia-kate-branch-shops-eats-drinks-and-plays-in-buzzing-neutr...

Kate Branch

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