Kate Branch

As a Chief Marketing Officer immersed in social media, I often think about architecture the way others think about algorithms. Angles. Light. Flow. Emotion.   What makes someone stop scrolling, or in earlier centuries, stop walking and look up?   Salzburg Cathedral by Kate Branch Travelling through Europe, one thought keeps returning: much of its architecture was designed for attention long before attention became a currency.  Not just churches, but the homes of the wealthy, civic buildings, palaces, banks, and entire streetscapes. Towns were once their own states, each projecting power, faith, stability, and prosperity through stone. Architecture wasn’t merely functional; it was communicative. It told you who mattered here, what was valued, and where you stood within that hierarchy. Press enter or click to view image in full size Streetscape Salzburg by Kate Branch Churches mastered awe. Civic buildings mastered authority. Together, they formed a visual ecosystem designe...