Hello, fellow hoteliers and photography enthusiasts! I’m Kate, your guide to enhancing your property’s appeal through stunning iPhone photography. Join me as I share insights from my journey as a photographer and social media manager at Emerald City Hotels. In this article, we’ll delve into the power of visual content in the hotel industry and explore practical tips for taking professional-quality photos using just your smartphone. Image credit: Kate Branch Visual content: A gateway to guests’ hearts Visual content is a catalyst for converting potential guests into loyal patrons. Research shows that images wield immense influence over the decision-making process. Inspired by Airbnb co-founder Brian Chesky’s wisdom, I’ve crafted a strategy to categorise images into three compelling themes that resonate with travelers worldwide. Experiencing other cultures: Travellers seek unique experiences. I once captured kangaroos sunbathing by a man-made lagoon at Sanctuary Cove. Wh...
Kate Branch is a Chief Marketing Officer and Photographer who resides in Sydney. Kate Branch has two university degrees. A Bachelor (BFA) of Fine Art where she majored in Photography and a Master (MA) of Art Therapy (Fine Art and Psychodynamics). But her ultimate teacher has been travel. Kate contributes the photographs and videos she captures worldwide to Adobe, Pexels and Unsplash.