An amazing thing happened to me last week. Okay some would not say being on beautiful Island in the Maldives only to have your professional camera brake mid landscape shoot is not “amazing.” But I learned something. Three years ago I was lucky enough to be on that same Island. Last time other photographers had SLR's, impressive waterproof cases, and tripods. But this time every one was a photographer- capturing the landscape with their phones then sharing the images instantly on their facebook, google+, twitter, wechat, or Weibo. People want to “share,” their images instead of creating the highest quality image. That means more photos of everything but less quality. I remember people “buying” a camera for their big overseas trip. Special locations meant a special investment in new camera gear. But people are sacrificing quality for the ease of what I call "shoot and share." I must admit I enjoyed the ease it took just having a camera phone in my pocket, ready
Kate Branch: CMO (Chief Marketing Officer) and Creative. Kate Branch is Chief Marketing Officer at Emerald City Hotels. Kate plays a vital role in a company's growth that range from creative influence to business strategy. Kate embodies the fusion of marketing, behavioural psychology, photography and social media strategy, making her an indispensable asset when seeking to enhance a company’s digital presence.